It doesn’t matter how beautiful your pin designs are or how great your content is, if your website isn’t making users want to stay. I’ve seen it again and again - I click on a beautiful pin design with a click-worthy title and land up on a website that confuses me. You’ll even get the bonus of improving your Google SEO as well. Make sure you have a new blog post, product links or sales page on your website weekly. Simply put, the Pinterest algorithm LOVES new links on your website. You could continue to drive traffic to old blog posts and links if you had an established account without any hiccups.Ī few months ago this strategy fell flat and I saw BIG declines on accounts that weren’t producing new content regularly. While I would have told you to do this a year ago, I’ll be honest and admit that simply recreating new pins for your old content over and over again is what worked. Whether you are pinning daily through Tailwind or you are manually pinning your content directly to Pinterest, make sure you’ve got a regular schedule going. Keywords are a super important part of strategy.

This is what helps your content get found on the platform and you’re telling Pinterest what you’re all about. You’ve created on-brand boards and have used keywords in your descriptions. This means you’ve claimed your website, enabled rich pins and you’ve done keyword research. Make sure you’ve completed a proper business account set up.

Here are my recommendations for every website and business to take into account before thinking of marketing on Pinterest. While it is clear to me after years of marketing on Pinterest that there simply isn’t a “one-size fits all” way of approaching this platform, there are definitely strategies that work for all accounts.

Pinterest everything